What Is Telehealth and What Does It Mean for You as an Agency?

Telehealth service doctor conducting an online video consultation with a female patient during a remote medical appointment

As an agency, developer, or web designer working with healthcare clients, you might be asked to help set up the digital side of telehealth services, such as consent forms, scheduling, and secure video calls. This guide focuses on how agencies and digital teams can help healthcare providers set up telehealth services, not on receiving telehealth care as a patient.

If you work with healthcare clients, you may hear requests like:

And that’s usually where agencies start researching how to set up telehealth correctly.

Telehealth isn’t just a video call. From a web and digital perspective, it’s a combination of HIPAA regulations, telehealth consent forms, follow-up surveys, electronic signatures, scheduling, and overall patients’ digital experience.

The good news? Setting up telehealth services doesn’t have to be complicated, and agencies don’t need to manage the medical or regulatory side to help clients get started. From an agency and web perspective, telehealth services are not just about video calls, but also about setting up secure digital access – especially HIPAA-Compliant forms that handle consent, intake, and patient information.


What Is Telehealth? (In Simple Terms)

Telehealth is the delivery of healthcare services remotely using digital tools such as video calls, secure online forms, and electronic consent. For agencies and developers, telehealth services focus on enabling digital access for patients – via the websites and marketing channels that you may already be managing for the healthcare provider.

For an official definition of telehealth and how it is used in healthcare, see this guidance from the U.S. Department of Health & Human Services (HHS) https://telehealth.hhs.gov

From a web and agency perspective, telehealth services generally cover:

Telehealth services can also include:

Patients connect with providers via video or phone rather than visiting the clinic or practitioner’s office in person.


Telehealth Services Are Growing, and Clinics Expect Help

Telehealth services grew rapidly over the past few years, and many practices continued to offer them even after reopening physical locations after Covid.

Why?

As a result, agencies can offer to help clinics set up telehealth services digitally, including:

The compliance side – when telehealth is allowed, licensing, state rules – stays with the provider.
Your role is to enable the digital workflow and add information to the clinic’s website.


What an Agency Actually Needs to Set Up Telehealth. The Web Part.

From a technical standpoint, telehealth is surprisingly lightweight.

Basic Technical Requirements

At a minimum, every telehealth visit requires:

Most providers and patients already have these.

Where agencies come in is everything around the visit and digital communication.


What’s Required for Almost Every Telehealth Service

Regardless of specialty or state, these elements are almost always part of a telehealth visit.

Telehealth Consent Form

Patients must agree to receive care virtually.

This is usually handled through a telehealth consent form, though it can sometimes be combined with a patient intake form.

From a web perspective, a telehealth consent form should be:

  • mobile-friendly
  • styled with the practice’s brand
  • easy to sign electronically
  • securely stored
  • HIPAA Compliant

This is often the first step when setting up telehealth services for a client.

Telehealth Electronic Signature

Telehealth consent typically requires acknowledgment.
Electronic signatures simplify this step and reduce friction for patients.

Optional E-Payment

Depending on the practice:

  • e-payment may be collected before or after the visit
  • Stripe or Square are often used as part of the process

Booking or Scheduling Tool

This doesn’t have to be complex.

Many practices use:

  • Outlook calendar
  • Calendly
  • Appointment platforms

The key is clarity for the patient and the HIPAA Plan for the provider

Video Platform

Telehealth does not require a “special” video tool, but the tool must be HIPAA Compliant.
Most popular platforms offer HIPAA plans and provide a BAA.

Providers commonly use:

  • Zoom
  • Microsoft Teams
  • Doxy.me

From an agency standpoint, simpler is better.


What Is Not Always Required to Start Telehealth Services

This is where many agencies overthink things.

A Full Website

A website is helpful, but not mandatory.

Some providers start telehealth with:

  • a booking link
  • a consent form
  • a video link

You can support telehealth even while a full-site rollout is underway.

A Closed Telehealth System

All-in-one telehealth platforms exist, but they aren’t always necessary.

For providers who:

  • still see patients in person
  • offer telehealth occasionally
  • are testing virtual visits

Starting small is often better than committing to a large system.

A Cloud EMR

While modern EMRs are cloud-based, some practices still use legacy systems.

If telehealth is occasional, it’s acceptable to:

  • collect consent and intake online
  • store submissions securely
  • integrate later if telehealth grows

As telehealth becomes routine, switching to a cloud EMR usually makes sense.


What This Means for Agencies and Web Designers

Telehealth services don’t require you to become a healthcare compliance expert.

Your value lies in:

The most common telehealth requests agencies help with are:


Why Telehealth Consent Forms Matter More Than You Think

When agencies help set up telehealth services, the consent form is often the first digital interaction a patient has with a provider.

If the form is:

Patients hesitate before the visit even starts.

A good telehealth consent form should be:

From an agency standpoint, this is one improvement you can make quickly.


Helping Clients Start Telehealth Without Breaking the Bank

Telehealth services don’t need to launch with all the bells and whistles.

Many providers start with:

Then expand as demand grows.

As an agency, helping clients start small and with full HIPAA Compliance builds trust.


Where Agencies Fit Best in Telehealth Projects

You’re not diagnosing patients.
You’re not deciding when telehealth is allowed.

You are:


Helping a Client Add Telehealth Services? Start Here

If a client asks about telehealth services, the simplest starting point is often:

Once that’s in place, everything else becomes easier to add. Learn more about Best DIY Tools to Start Yours Telehealth Visits


Telehealth Services – FAQs for Agencies and Developers

What are telehealth services?

Telehealth services include virtual healthcare visits delivered through video calls, phone calls, or secure online tools. These services are commonly used for follow-ups, therapy sessions, and consultations that don’t require a physical exam.

Still have questions? Contact us